Make use of the social media to grow your bookings beyond expectations!
Nowadays, social media are here to stay for good in our lives, with the majority of the internet users being registered in at least one of them. So are your customers. The social networking media is a strong means in the hands of your company for the realisation of any advertising campaign, offering as an advantage even increasing your bookings, in the case being used in a correct and appropriate way.
To know your public is the first and most important step towards the beginning of this effort. This public is your customers! Start by doing a few simple things, like learning their exact identity and how they interact with your accommodation, or which of the social media are on their preference list. Now, based on the data collected, proceed to the respective actions. Adapt the words and style to be used to each of the person addressed. Through a continuous communication process with your customers, create a number of relationships with them.
Your postings could result in an interaction with your public, while you provide information on the services offered, urging them to go ahead with actions such as, the online booking.
Using your postings or publications, try to follow interactions with your people, informing them on your offers and encouraging them to the online booking. Do not neglect to update your profile page, notifying the link of your accommodation site, at all times. Dedicate time on information concerning the current offers and promotion actions, but always within reasonable limits. Any overcharging with advertising spots or other promotion material would create adverse effects.
Try to upload postings which are not only informative, but make your internet “friends” to have some fun as well, so they never feel boring while are browsing over your page. Pick up the best positions in your pages to show the booking selection leading directly to the hotel web booking engine.
Social media networking is not only information and advertising, but also a source of comments and critics. Never forget that and never neglect to answer back on questions and comments directed by the public to your page. This is a measurement of your interest about their opinion, so winning a greater part of their trust.
It is already a fact that the social media is the easiest and fastest way to be introduced among your potential customers. Give attention on your presence and your publications there and soon you will find out that the results on the recognition of your accommodation will be dramatic.
11 October 2017