{"id":12254,"date":"2020-12-17T10:54:55","date_gmt":"2020-12-17T10:54:55","guid":{"rendered":"https:\/\/www.ratestrip.com\/?p=12254"},"modified":"2020-12-17T10:56:04","modified_gmt":"2020-12-17T10:56:04","slug":"simple-guide-for-an-increase-in-direct-bookings","status":"publish","type":"post","link":"https:\/\/www.ratestrip.com\/en\/simple-guide-for-an-increase-in-direct-bookings\/","title":{"rendered":"\u0391\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1: \u039f \u0391\u03c0\u03bb\u03cc\u03c2 \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd"},"content":{"rendered":"<p>\u039c\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03b7 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\u03c4\u03bf\u03bc\u03ad\u03b1. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd 3 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2: <em>Marketing \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, marketing \u03b3\u03b9\u03b1 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, marketing \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u00ab\u03b4\u03b5\u03c3\u03af\u03bc\u03b1\u03c4\u03bf\u03c2\u00bb \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u2013 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/em><br \/>\n\u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b7 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 &#8211; \u03bc\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Marketing \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong><\/h4>\n<p>\u0395\u03b4\u03ce \u03c0\u03c1\u03c9\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 <em>social media<\/em>, \u03c4\u03b1 <em>PR,<\/em> \u03c4\u03bf <em>influencer marketing<\/em> \u03ba\u03bb\u03c0. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd online \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7 \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 \u03bf\u03bd\u03b5\u03af\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Marketing \u03b3\u03b9\u03b1 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong><\/h4>\n<p>\u0395\u03b4\u03ce \u03b5\u03b9\u03c3\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc <em>SEO<\/em>, \u03b7 <em>\u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b5\u03c0\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\/ adwords<\/em>, \u03c4\u03bf <em>SEM<\/em>, \u03c4\u03bf <em>metasearch<\/em>, \u03b7 <em>\u03b1\u03c8\u03b5\u03b3\u03ac\u03b4\u03b9\u03b1\u03c3\u03c4\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1<\/em>, \u03c4\u03b1 <em>price check widgets<\/em>, \u03bf\u03b9 <em>\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/em>, \u03b7 <em>\u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd<\/em>, \u03bf\u03b9 <em>\u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf\u03c5 marketing<\/em> \u03ba\u03bb\u03c0. \u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u00ab\u03ba\u03bb\u03b5\u03af\u03c3\u03b9\u03bc\u03bf\u00bb \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03af\u03b8\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b7\u03b8\u03b5\u03af \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Marketing \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u00ab\u03b4\u03b5\u03c3\u03af\u03bc\u03b1\u03c4\u03bf\u03c2\u00bb \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u2013 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/strong><\/h4>\n<p>Loyalty, loyalty, loyalty. \u0395\u03b4\u03ce \u03c0\u03c1\u03c9\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03bf <em>CRM Marketing<\/em>. \u0392\u03b1\u03c3\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1\u03c2 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bb\u03bf\u03cd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03c3\u03c4\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u039c\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c6\u03bf\u03c1\u03ac, loyalty programs, email \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03ac\u03c6\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c7\u03ce\u03c1\u03b7\u03c3\u03b7, \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u03a0\u03bf\u03b9\u03bf \u03c4\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c4\u03c9\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd;<\/h3>\n<p>\u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf marketing \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc 10% \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd. \u0391\u03bd\u03c4\u03b9\u03b8\u03ad\u03c4\u03c9\u03c2, \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd 50% &#8211; 55%. \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9, \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c0\u03ac\u03bd\u03c9. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03c5\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<ul>\n<li>\u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bb\u03af\u03b3\u03bf\u03c5\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03bd\u03c5\u03c0\u03bf\u03bc\u03bf\u03bd\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c1\u03b8\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1<\/li>\n<li>\u03c3\u03c5\u03c1\u03c1\u03b9\u03ba\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/li>\n<li>\u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs<\/li>\n<li>\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>\u03a4\u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03b1\u03c2 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd. \u03a4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 3:<\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>1: \u0391\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b7\u03c7\u03b7\u03c1\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf Marketing \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u03a3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03bd\u03b5\u03af\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2.<\/strong><\/h4>\n<p>\u03a4\u03bf 82% \u03c4\u03bf\u03bd \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03b1\u03bd\u03b1\u03c8\u03c5\u03c7\u03ae\u03c2 \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03c5\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5.<\/p>\n<p>\u039c\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 \u03bf\u03bd\u03b5\u03af\u03c1\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bf\u03b9 \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c5\u03c0\u03bf\u03bc\u03bf\u03bd\u03b5\u03af \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1. \u03a3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs.<\/p>\n<p>\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c3\u03b1\u03c2 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1; \u0395\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd;<\/p>\n<h4><strong>\u00a0<\/strong><\/h4>\n<h4><strong>2. \u0395\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf \u03ad\u03c0\u03b1\u03ba\u03c1\u03bf \u03c4\u03bf Marketing \u03b3\u03b9\u03b1 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong><\/h4>\n<p>\u0389\u03c1\u03b8\u03b1\u03bc\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03c0\u03bb\u03b1\u03bd\u03ce\u03bc\u03b5\u03bd\u03bf \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b1\u03c2. \u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae. \u039f\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae \u2013 \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ba\u03bb\u03b5\u03af\u03c3\u03b5\u03b9 \u03bf \u03bf\u03c0\u03bf\u03b9\u03bf\u03c3\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs; \u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03ad\u03bd\u03b1 widget \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf <a href=\"https:\/\/abouthotelier.com\/hotel-price-check\/\" target=\"_blank\" rel=\"noopener noreferrer\">RateStrip<\/a>. \u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc live \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ad\u03c2 \u03c3\u03b1\u03c2.<\/p>\n<ul>\n<li>\u03a3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf SEO \u2013 \u03cc\u03c0\u03c9\u03c2 \u03c0\u03c1\u03bf \u03b5\u03af\u03c0\u03b1\u03bc\u03b5, \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u03a8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b1\u03cc\u03c1\u03b9\u03c3\u03c4\u03b1. \u039f\u03c0\u03cc\u03c4\u03b5, \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c8\u03b7\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c4\u03b7\u03c2 google \u03bc\u03cc\u03bd\u03bf \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 brand name \u03c3\u03b1\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c8\u03b7\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd keyword, \u03c0\u03c7: \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u039c\u03b5\u03c3\u03c3\u03b7\u03bd\u03af\u03b1.<\/li>\n<li>\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03b5 email marketing \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/li>\n<li>\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03c3\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf target \u2013 audience \u03c3\u03b1\u03c2.<\/li>\n<li>\u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ad\u03c2 \u2013 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac \u03ae \u03ba\u03c1\u03b1\u03c3\u03af \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03ac\u03c6\u03b9\u03be\u03b7.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>\u00a0<\/strong><\/h4>\n<h4><strong>3. \u0391\u03c3\u03c7\u03bf\u03bb\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf Marketing \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u00ab\u03b4\u03b5\u03c3\u03af\u03bc\u03b1\u03c4\u03bf\u03c2\u00bb \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u2013 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2<\/strong><\/h4>\n<p>\u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc loyal \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b4\u03b5 \u03c3\u03b1\u03c2 \u03be\u03b1\u03bd\u03ac \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1, \u03b3\u03b9\u03b1\u03c4\u03af \u03b8\u03ad\u03bb\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03bd\u03b1 \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b1\u03c2. \u03a3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 sharing, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u2013 <strong>\u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd<\/strong>. \u03a3\u03b1\u03c2 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03c3\u03bf\u03c3\u03b9\u03b1\u03bb, \u03bc\u03b9\u03bb\u03ac\u03bd\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1 \u03c3\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03b1\u03c6\u03ae\u03bd\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2. \u039f \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b6\u03b5\u03c3\u03c4\u03ae\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b9\u03ba\u03b1\u03bd\u03af\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 PMS \u03c3\u03b1\u03c2.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c0\u03c1\u03bf\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5, \u03b5\u03c5\u03bd\u03bf\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bc\u03b5\u03c3\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 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\u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7\u03c2 loyal \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 pms \u03c4\u03cd\u03c0\u03bf\u03c5<a href=\"https:\/\/roomrack.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\"> RoomRack<\/a>, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03ac\u03c4\u03b7\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03bf\u03cd. \u03a3\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ad\u03c6\u03c4\u03b1\u03bd\u03b5 \u03b1\u03c5\u03c4\u03cc, \u03ad\u03c7\u03b5\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2. \u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<hr \/>\n<p>\u039f\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b5\u03ac\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u039f\u03a4\u0391. \u03a4\u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03b5\u03b9. \u0393\u03af\u03bd\u03b5\u03c4\u03b5 \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c3\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/abouthotelier.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2<\/a> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b4\u03c5\u03bd\u03b1\u03bc\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039c\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03ce\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b1. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bd\u03ad\u03b5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2; \u03a3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc blog, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c3\u03ba\u03b5\u03c0\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd OTAs \u03ba\u03b1\u03b9 \u03b8\u03b1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0391\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1: \u039f \u0391\u03c0\u03bb\u03cc\u03c2 \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 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